If you haven’t been living under a rock, then you would know that everyone is currently obsessed with Matcha, myself included.
The caffeinated drink delivers a higher concentration of nutrients and antioxidants then standard tea, giving those of us who don’t enjoy a good cup of coffee the same caffeine fix.
Whether you can get around the Matcha hyper fixation currently taking over Australia or not, you have to admit a fun drink everyday is the perfect way to bring a little more joy into your life.
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So when it hits the post-lunch slump and you are in a food coma from your lunch, reach for the latest twist Soul Origin has put onto the timeless Matcha classic.
Australian food chain, Soul Origin are shaking up the traditional Aussie way of getting a caffeine hit.
Launching their new Ube Matcha range, shoppers can get their hands on a perfectly balanced fun beverage hit.
The combination was inspired by the unique but incredibly tasting pairing — Ube’s sweet, creamy character balances matcha’s earthy intensity in a way that feels seamless.
Inside the new menu launch, Matcha lovers can get their hands on two iconic flavours that are set to be loved all summer long.
The Ube Berry Cloud combines ube, strawberry, white chocolate, and coconut water, finished with a creamy matcha foam — sweet, fruity, and ridiculously smooth.The Ube Matcha Cloud blends ube, matcha, and coconut water, topped with Soul Origin’s signature matcha foam — where earthy meets sweet in the best way possible
Together, they create something that’s bold without being overwhelming and indulgent without being heavy.
“Our matcha range has genuinely blown us away — the love it gets from our customers every single day tells us we’re onto something special. Matcha brought a whole new crowd through our doors, people who care deeply about what they’re putting in their body but refuse to compromise on flavour or convenience,” said Sam Taylor, Soul Origin’s National Coffee Manager.
“When we started looking at what could sit alongside it, ube kept coming back to the top of the list. The flavour profile just made sense — it’s sweet, it’s distinctive, it has this incredible cultural story behind it, and when you pair it with matcha, something kind of magical happens. We’re really proud of what we’ve created with this range.”
Around the globe the Matcha phenomenon is not slowing down, and even if you can’t get around the craze you have to admit that the benefits are unlike any other.
The launch comes at such an interesting point in time for many consumers.
More and more of us are looking for a fun way to spice up our daily caffeine hit or general fun drink of the day.
Something with a little more personality then water or a long black and often when I reach for a matcha is when I’m already feeling particularly drained from the day around 2pm.
And after finding out about the latest Soul Origin launch, I know where you will find me post lunch.
“Ube has had this incredible moment globally, and we knew our customers — who are already ahead of the curve when it comes to flavour — were ready for it. What excites us most about this range is that it doesn’t feel like a trend for the sake of a trend. These two drinks are genuinely delicious,” Taylor added.
“The Ube Berry Cloud is this beautiful balance of sweet and fruity with that matcha foam cutting through at the end — it’s smooth in a way that surprises you. And the Ube Matcha Cloud is for the purists who want that earthy depth but with a twist that makes it feel completely new. We think people are going to fall hard for both of them.”
For those shoppers who are Soul Origin loyalists, the deal just keeps getting sweeter.
Every Ube Berry Cloud and Ube Matcha Cloud earns rewards through the Soul Origin loyalty program — because great coffee-run habits deserve to be recognised.
The bold flavours are here to stay and the flavour profiles will leave you craving more.
Available at participating store from today, take this as your sign to get your hands on one of these delicious flavours and get your daily fix at Soul Origin.
