Choosing what to spend your hard earned cash on can sometimes be the most difficult part about making a purchase.
And often brands think that by offering a bigger discount, shoppers will choose to make their purchase at their brand.
But when the sale options are endless, particularly around big sale periods like Black Friday — shoppers grow more conscious of where their money actually goes.
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As a certified shopper, the retailer I religiously keep coming back to is The Iconic, partly yes, because of their large sales but more so because it is a one stop shop for every girls dream wardrobe refresh.
This Black Friday, I have rounded up some top pics from The Iconic sale for you to enjoy. Happy shopping!

SNDYS Calissa Asymmetrical Top
This soft, asymmetrical top creates the perfect relaxed yet sculpted look for the summer.
And one thing about a SNDYS piece is you know it is always going to look fabulous on every body shape.
Made from 55 per cent linen and 45 per cent cotton, the off the shoulder design give shoppers a figure-flattering shape for any occasion.
Designed to stand-out with its dramatic shape but easily paired with any existing item in your wardrobe with its neutral colourway.
With Summer set to be another blazing hot one, why not ring in the festive season in a breathable and light way.
Forget the sweat and get back to soaking up the Christmas holidays with your nearest and dearest.
Daize Camille Lace Top
One of the biggest fashion trends of the year has been the epic comeback of lace.
From tops to belts and even hair accessories, lace has always been a staple in the fashion realm but this year particularly, designers are bringing it into everything.
And I for one am not mad about it.
This Camille Lace top by Daize is no exception, the stunning sheeny satin, non-stretch material is perfect for shoppers to move from a long lunch to evening cocktails.
At a relatively affordable price point, this top is putting a elevated twist on street styles that can be taken between any occasion.
The v-neckline and back with lace trim and asymmetric hemline with lace trim will transform any outfit of the day.
Think of your favourite pair of jeans, when paired with a basic top it’s not giving much but when paired with the Camille Lace Top, the outfit not only immediately feels elevated but honestly feels like the perfect all-round staple outfit.

One Of Others Heather Top and Mini Skirt
If making a statement is your go-to this summer, then the Heather Top and matching Mini Skirt was made for you.
The sleeveless silhouette with a high neckline is perfect for the moments you want to stand out or if you love creating an outfit with a statement piece then why not mix and match.
With a removable draped belt, shoppers can wear these pieces multiples ways, simply as a complete matching set, or paired with a different top or bottoms.
In my mind that makes it multiple different outfits so it essentially pays for itself — girl math.
The textured finish of both the top and skirt make it an effortless statement that will have everyone asking “where did you get that from?”
M.N.G Asymmetric Neckline Dress with Draped Detail
Combining effortless chic with the style of the season, M.N.G have created a dress that was made for the Aussie summer.
The lightweight fabric, makes this design one of the most breathable options on the market.
And with limited stretch, shoppers can trust that this mini dress won’t move or ride up during the day.
With a asymmetrical neckline and one shoulder design, it’s the perfect way to bring different shapes into your everyday styling.




